A World Cup Every 2 Years? – Front Office Sports

September 20, 2021
Front Office Sports

“Ted Lasso” cleaned up with four wins at the Emmys last night. To think, it all started when NBC Sports hired Jason Sudeikis for a series of Premier League promos the network ran in the States back in 2013. Now, as a full-fledged show, it’s the first real hit for Apple TV+.
FIFA/Design: Alex Brooks
FIFA wants to double the frequency of the men’s World Cup to every two years, but it faces opposition from major governing bodies.
The global soccer organization released results of a 15,000-person survey indicating global support for the move.
However, Europe’s UEFA and its South American equivalent CONMEBOL both oppose the concept. UEFA hosts the Euro Cup every four years, and a biennial World Cup could compete with that tournament for fan attention and player participation.
CONMEBOL’s Copa America tournament would face similar challenges.
Europe and South America combine for 65 of FIFA’s 211 affiliated associations, just short of the one-third needed to block any proposal, but UEFA and CONMEBOL have threatened to boycott additional World Cups should FIFA enact the proposal.
European and South American teams have won every World Cup in its 91-year history.
Everton FC/Design: Alex Brooks
Digital assets company Horizm has launched an AI-powered platform to help brands find sports sponsorships.
Athletes and rights-holders are already offering more than $1 billion in digital inventory on Marketplace, which aims to cut down the time and number of interactions it takes for deals to be made.
Horizm considers itself “the future of digital revenue in sport.” It’s secured deals with multiple Premier League teams including Everton, Arsenal, and Chelsea, and began partnering with Cricket West Indies last month.
Earlier this year, Horizm conducted a study of digital inventory in sports based on the first quarter of 2021:
Horzim says the world’s leading sports leagues could generate more than $1.3 billion combined this year across Twitter, Facebook, and Instagram, which is considered the most valuable platform.

Not only is it college football season, but it’s also better breakfast season. Wake up to the W, and grab a Sausage or Bacon, Egg & Swiss Croissant from Wendy’s for just $1.99. 
Fresh-cracked eggs, a flaky, buttery croissant, and your choice of oven-baked bacon or grilled sausage. This breakfast is undefeated. And with croissants at this price, you could always go for two. 
Choose wisely. Choose Wendy’s. Available during breakfast hours only, until 10:30 a.m.
Design: Alex Brooks
Three million people tried golf for the first time in 2020, which has translated to big business for golf-focused facilities and communities. 
“Demand for private golf club community amenities and real estate is at an all-time high,” Jason Becker, co-founder of Golf Live Navigators, told Bloomberg. 
Since March 2020, around 64% of people looking to purchase a golf membership and a home are buying real estate inside golf communities, up from 51% in 2019.
Roughly 500 million rounds of golf were played in 2020, and that number could very well continue to rise.
The advent of widespread remote work is also a reported factor in the boom in golf-related real estate as players have to worry less about commutes and living near their offices.
Tommy Gilligan-USA TODAY Sports/Design: Alex Brooks
The Baltimore Orioles are once again competing for MLB’s worst record this year, but going to see them at Camden Yards has gotten significantly more expensive.
The Orioles had the biggest year-to-year increase in estimated cost for a family of four to see a game, rising 29.4% to $245.77.
The numbers, calculated by Team Marketing Report and compiled by The Athletic, show a wide spread of in-game revenue across MLB.
MLB took in $10.7 billion in 2019 revenue but said it lost $3.1 billion last year in its pandemic-shortened 60-game season. Teams laid off hundreds of employees in 2020.
Fan revenue accounts for around 40% of team revenue in a typical season.

While younger generations remain interested and engaged in the world of sports, there’s no denying that there are competing interests that make connecting with youth one of the most interesting and exciting challenges facing sponsorship professionals today. 
By taking a deep dive into youth consumer data, SponsorPulse uncovered powerful insights that add context to the debate on how to engage and connect with younger audiences through sponsorship. 
In our latest white paper, we take a deep dive into the 13-18-year-old youth segment in America to provide context to this debate, and identify the top things you should know to simplify sponsorship decision making. Download now. 
Do you think the men’s World Cup should take place every 2 years or 4 years?
Friday’s Answer
57% of respondents play golf.

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