MKTG gets domestic sponsorship brief for 2022 Women's Basketball World Cup – SportsPro – SportsPro Media
The MKTG Sports and Entertainment agency has been unveiled as the official commercial partner for the 2022 Fiba Women’s Basketball World Cup.
A subsidiary of Dentsu Sports International, MKTG will work with the tournament’s local organising committee to source domestic sponsorships for the competition, which will be held in Australia in September and October next year.
The world’s 12 best teams will compete in the tournament, which will consist of 38 games at two venues in Sydney – the State Sports Centre and Sydney Super Dome.
MKTG has numerous existing partnerships in Australia, including with the Australian Football League (AFL), Cricket Australia (CA), Football Australia, the World Surf League (WSL) and Victoria Racing Club.
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As the host nation, Australia’s national team, known as the Opals, have automatically qualified for the tournament, along with the USA, who clinched gold at this summer’s Tokyo Olympics. Qualifiers for the ten remaining slots are set to begin in February 2022.
“Partnering with the Fiba Women’s Basketball World Cup in 2022 represents a unique opportunity to associate with a global event that will be sure to capture the hearts and minds of Australians and play a significant role in driving the growth of basketball for generations to come,” said Matt Connell, managing director of MKTG Asia Pacific.
“Australia has firmly established itself as one of the most progressive supporters of women’s sports. We could not be more excited to engage with brands that will play a role in continuing this momentum, be a voice for the growth of basketball and support the Opals on home soil.”
Melissa King, chief executive of the local organising committee, added: “MKTG have clearly demonstrated their level of expertise and understanding of what is required to establish authentic and strategic partnerships in sport. We are excited to align with MKTG and are confident that the partnership will deliver incremental value for the event and the sport of basketball.”